A Different Kind of Business

Clif Bar started on a bike ride. Our founder, Gary, took a bite of another energy bar and thought to himself: "I could make a better bar than this." Today, we still want to make things better. Our food. Our business. Even our planet. We'll keep working on it.

Our Aspirations

Our People

Our people are the heart and soul of Clif Bar, so we work hard to be a company where all can grow, thrive, and contribute in meaningful ways ...

Our Community

Our business has always aspired to support the health and well-being of the people and places we reach.

The Planet

At Clif, we’re inspired by the challenge of running a business based on ecological principles.

Our Brands

Creating brands with integrity, quality, and authenticity means crafting good food from sustainably sourced ingredients.

Our Business

Building a healthy, resilient business means that we can invest in the long term, be a catalyst for change, and do more good in the world.